Ken Block is Setting the Snowmobile World on Fire…Literally + Video
![](https://www.snowmobile.com/blog/wp-content/uploads/2018/04/ken-block-fire-320x182.jpg)
Things are heating up around the Block compound
When you’ve got a name as big as Ken Block, you have the luxury of using some “unorthodox” methods for launching new products. Case in point, Block roasted a snowmobile track to the point of catching on fire in an effort to launch a new apparel design from Hoonigan. Not that he has to pay for his snowmobile equipment anyway, but we’re pretty sure he’ll make his money back.