Preparations continue for ISOC series

Preparations for the upcoming International Series of Champions (ISOC) snocross season appear to be going well.

All four snowmobile manufacturers have committed to the new series which replaces the World PowerSports Association (WPSA) series that shut down operations in the spring.

Led by John Daniels, the ISOC ran a successful cross-country circuit in the 1990s under the same banner. Daniels was also the lead promoter on the $100,000 Triple Crown series the past two seasons.

“ISOC has fresh, innovative ideas for the sport of snowmobile racing that will not only benefit racers, but the fans,” says Team Arctic Cat race manager Mike Kloety.

Combined with Daniel’s successful Sled Head 24-7 television program, race fans will be able to catch the race recaps weekly.

“One main advantage I see with the ISOC program is the ability to leverage the Sled Head 24/7 television success to produce and promote the national snocross series effectively and efficiently,” says Yamaha Snowmobile race manager Greg Marier. “A strong TV program builds interest and excitement for everyone involved.”

The ISOC has also been well received from Ski-Doo.

“We’re extremely happy to see ISOC step in and take over national snocross racing and look forward to them bringing the sport to new heights with new markets, better execution, better racer purses and more exposure,” says Francis Trembley, director of marketing for Ski-Doo.

The ISOC hosted a meeting recently at its headquarters in Albertville, Minn. with race directors from all four manufacturers, team owners, sponsors and additional industry personnel. Among the topics discussed were members of this season’s National Advisory Board. The group will give input on important decisions, be a forum for potential concerns, and be a medium to ensure unity in the national snocross circuit.

The members of this season’s advisory board are as follows:

• Brian Bauerly – Bauerly Racing

• Blair Bodley – ISOC Race Director

• Dwight Christian – Christian Brothers Racing

• Steve Cowing – Ski-Doo Race & Media Relations Manager

• John Daniels – ISOC CEO

• Wayne Davis – Independent contributor

• Russ Ebert – Arctic Cat Director of Engineering

• Steve Houle – Former ISOC racer

• Eric Josephsen – Yamaha Marketing

• Scott Judnick – Judnick Motorsports

• Mike Kloety – Arctic Cat Race Manager

• Andre Laurin – OTSFF Sports Marketing

• Scott Lorentz – ISOC General Manager

• Greg Marier – Yamaha Race Director

• Tom Rager Sr. – Polaris Race Director

• Steve Scheuring – Scheuring Speed Sports

• Ron Warnert – Warnert Racing

A Driver’s Advisory Board will be formed to be an avenue for racers to have questions and concerns addressed. The members of this board will be determined closer to race season.

The new ISOC series makes its debut at the season opener in Duluth, Minn., Nov. 28-30.

For more information on the ISOC snocross racing series, visit the official site at http://www.isocracing.com/.

2008-09 ISOC National Snocross Tour Schedule
November 28-30, 2008	Duluth, Minnesota
December 12-14, 2008	Ironwood, Michigan
January 2-4, 2009	Deadwood, SD or Elk River, Minnesota or Canterbury, MN
January 9-11, 2009	Brainerd, Minnesota – on the drag strip
February 13-15, 2009	Seneca, New York or Cedar Pine, New York
February 20-22, 2009	Valcourt, Quebec
March 6-8, 2009	Hayward, Wisconsin
March 20-22, 2009	Lake Geneva, Wisconsin

Related Reading: New snocross series in the works