DRIFT sponsors P.J. Wanderscheid

DRIFT performance race apparel has teamed up with three-time Eagle River World Champion P.J. Wanderscheid as he attempts to become the first four-time champion.

The newest brand of snowmobile gear aimed at active riders, DRIFT aligned with snowmobiling’s most dominant oval racer because, explained DRIFT Product Specialist Brad Kosel, “Snowmobile oval racing is fast, dramatic and loaded with adrenaline.”

As the most decorated and recognizable oval racer of the past decade, Wanderscheid chose DRIFT gear for himself and the entire Wanderscheid Racing Team: Performance.

“When I race around an oval track at 100 mph, I need to be seen by my fans, my sponsors and my competition,” said Wanderscheid, of Sauk Center, Minn. “Whether you’re a three-time World Champion or a weekend warrior, DRIFT is the best-looking gear on snow. I guarantee it will get you noticed.”

Three-time Eagle River World Champion PJ Wanderscheid practices for the oval racing season.

DRIFT snowmobile gear is aimed at active riders who desire high-performance, style, unmatched comfort and an excellent value. The Plymouth, Minn.-based apparel company feels its partnership with P.J. and the Wanderscheid Racing team marks a logical launching point for growth.

“Sponsoring P.J., who is the best oval racer in the world, is one important strategy for the growth of our brand,” says Kosel. He’s young, easily recognizable and dedicated to being the best – just like DRIFT. We’re psyched he’s chosen to wear DRIFT gear.”

Wanderscheid Racing’s 2009-10 race season kicked off Dec. 19-20 at Raceway Park in Shakopee, Minn. Their 10-race schedule includes high-profile events throughout the Midwest and Canada. To learn more about PJ and Wanderscheid Racing visit DriftRacing.com or WanderscheidRacing.com.