Amsoil signs title deal with ISOC

Amsoil Inc. has signed a title sponsorship package with the snocross racing series, the International Series of Champions (ISOC).

Starting with the 2008-2009 tour, the new series will be named the Amsoil Championship Snocross Series, with ISOC being the governing body. The Amsoil Series will consist of a minimum of eight national races, starting with the Amsoil Duluth National on Nov. 28-30, 2008.

“For more than a decade, Amsoil has been the leader in snowmobile industry,” says Jeremy Meyer, Amsoil race program manager. “With winning teams on the track, Amsoil has also shown a deep commitment to sponsoring race series. That commitment continues as Amsoil steps into the title sponsorship role with the newly reformed ISOC series.”

ISOC has positioned itself as the premier North American snocross series in the wake of the dissolution of the World PowerSports Association (WPSA). ISOC will sanction races throughout North America, including races in Minnesota, Wisconsin, Michigan, New York and Quebec.

“Amsoil’s commitment to racing and snocross is not only a great thing for ISOC but the snowmobile industry as a whole,” says Scott Lorentz, ISOC director of operations. “This partnership will help continue the great momentum and energy Amsoil has created in our sport over the past 10 years and put in motion a number of ISOC goals to grow racing.”