Snowmobile Sales Show Growth in North America

According to the International Snowmobile Manufacturers Association (ISMA), snowmobile sales for North America grew in 2014-15.

Supported by a strong snowmobile sales season and great snow cover in 2013-2014, sales of new snowmobiles in 2015 grew 8% in the United States and 4% in Canada.

The ISMA says snowmobilers and outdoor winter enthusiasts purchased snowmobiles at a rapid pace early in the year, in response to heavy snowfall the previous year along with strong positive levels of confidence. Sales slowed somewhat in December due to light snow cover, but finished on a strong note as heavy snow and cold winter weather engulfed much of North America in January, February, and March.

Sales of new snowmobiles sold in 2015 in the United States reached 58,299 units compared to 54,028 units in 2014 and 48,536 units in 2013. The sales report underscores a 20% increase in a two year period.

Sales in Canada in 2015 were 50,752 new sleds sold, up from 48,758 units in 2014 and 44,022 units in 2013. Canada has reported a 16% increase in new sled sales over a two-year period.

The ISMA also notes that miles ridden and usage of snowmobiles increased over 10% and positive expanding economic impact reports were the rule in the snow-belt. The ISMA boasts that snowmobilers generate more than $34 billion dollars of economic activity in North America annually.

Sales in Northern Europe (Finland, Norway, and Sweden) were somewhat flat this year and sales in Russia declined due to well-known issues related to currency value, political challenges, and decline in oil prices which impacted on the Russian economy.

Joining the increase in sales of snowmobiles, the ISMA says that the sale of Parts, Garments, & Accessories continues to be strong, with an increase on the purchasing of snowmobile related gear, trailers, clothing, and other related accessories.

As for the upcoming snowmobile season, the ISMA notes that carryover snowmobile product inventory is at its lowest level in many years. Early shows and events have reported excellent crowds and advanced orders for products is strong.