Polaris Winning Riders Program Benefits Snowmobile Clubs

Thirty-seven state and provincial snowmobile organizations are receiving contributions from Polaris’ Winning Riders program, which generates support for the groups based on the sales of new Polaris snowmobiles.

From Newfoundland to Washington and Alaska to Quebec, snowmobile associations are receiving Winning Riders funds proportionate to the number of new Polaris snowmobiles sold within each state and province. Polaris is making contributions to snowmobile associations in 12 Canadian provinces and territories and 25 states in the United States.

Polaris also announced it is extending the Winning Riders program through the 2013 sales season, meaning contributions will be made next year based on retail sales of new Polaris snowmobiles between April 1, 2012, and March 31, 2013.

“The passion for snowmobiling is running strong across the North American snowbelt,” says Mike Jonikas, vice president of Polaris Snowmobiles, Sales and Corporate Marketing. “We see real benefits in supporting the associations that coordinate activities of snowmobile clubs and help develop great riding opportunities.”

Winning Riders contributions come with no strings attached, meaning each state and province can use the funds as they see fit. Projects funded by Winning Riders donations in recent years have included membership drives, trail and grooming programs, legislative efforts, and tourism promotion.