BRP Joins Forces with Ride Rasmussen Style Clinics

When it comes to deep-powder snowmobiling, perhaps no name comes to mind before Bret Rasmussen. With that in mind, BRP joined forces with the mountain king and his Ride Rasmussen Style snowmobile riding clinics to use Ski-Doo snowmobiles for all its activities. Rasmussen has had a decades’ long relationship with Arctic Cat, so this new partnership is somewhat surprising.

In the realm of mountain snowmobiling Rasmussen has done it all, from hillclimb racing, managing a race team, forming a race circuit, owning dealerships, to consulting on design and producing instructional videos, his credentials speak for themselves. As a pioneer in the new trend of back country riding, where the challenge has evolved from a conquering the slope mentality, to add elements of challenging your skills on tight and difficult terrain style, he has led the way with techniques like the “wrong foot forward” method many riders are using today. Currently Rasmussen concentrates on his clinics, videos and seminars spread across North America. Snowmobile.com attended one of Rasmussen’s clinics, which you can read about here. 

“We’re absolutely thrilled to bring Bret on board with the Ski-Doo team” says Robert Lumley, vice president of Sales and Marketing Ski-Doo and Sea-Doo Division. “His credibility with the mountain community is undisputed, and the confidence he’s demonstrating in our new REVXM platform positions Ski-Doo as the snowmobile of choice for Western riders.”

“Having ridden the 2013 Ski-Doo Summit, I know that they have created a product that has set new benchmarks and will appeal to consumers in the mountain market and meet the needs of the western rider” says Rasmussen. “To be able to work with a great company as BRP is a great occasion, I am looking forward to a relationship that will create opportunities to improve the consumer experience on Ski-Doo snowmobiles. Those who I’ve met at BRP have a vision for the mountain market and are passionate towards this effort. I will reinforce their desire to meet this demand.”

Rasmussen will attend the annual snowmobile season kick-off known as Hay Days on September 8-9 in North Branch, Minn. to visit with riders looking to learn more about the Ride Rasmussen Style clinics.